Marketing

1. Discuss the role merchandise plays in the trading operations of a channel. Marketing plays a central role in the operations of the assembly line. Marketing refers to satisfying consumers needinesss and wants. In grade to satisfy consumers the operations of a logical argument need to glisten the satisfaction of needs and wants by proceeds, price, promotion and beam strategies. The nigh obvious role that selling plays in the business is that it relate the node to the product, and therefore the business. As a result, the operations of the business must be focused on providing a product that customers wish to buy, at a price they argon unbidden to pay, in an accessible location and promoted in such(prenominal) a way that customers are aware of the product and its advantages. 2. carry a tile manufacturer and distributor selling tiles from a stool attached to its manufacturing plant. Outline which markets this business is most probably to be operating in. The tile ma nufacturer is operating in the industrial and consumer markets. The tile manufacturer operates in the consumer market through the knock off to households and businesses. The tile manufacturer may excessively sell products to tile retailers. 3. A lineage selling further gothic clothe opens up in Sydneys CBD. disembarrass whether this business is tar conquering a recess or mass market.

The store is targeting a niche market, segmented according to geographic and psychographic factors. The store is geographically set in the Sydney CBD and the clothing appeals to a special(prenominal) lifestyle and personality. T he business has identified that it has a pro! duct that appeals to a specific customer who may be geographically dispersed, and by locating in a central place, the shop has make itself accessible to these customers. 4. in short examine how the focus of marketing has changed for business over the coda century. The focus of marketing has changed from outturn and selling orientations to consumer orientations. Initially, the role of marketing was to produce maximum...If you want to get a full essay, bless it on our website: BestEssayCheap.com

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