Hong Kong Disney

1.Hong Kong Disneyland (HKD) had mechanisms in place to adapt to local Hong Kong culture, yet these message appe bed to be ineffective. Why? What aras, in terms of cultural adaptation, compose need further improvement? Using professor Brannens concept of recontextualizing strategic assets (see case Exhibit 2), do you say Disneys strategic assets be in an positive slip or a disadvantageous position in the Chinese cultural context? Explain. Despite the hard efforts of management, Hong Kong Disney had approximately difficulties which head up to their ineffectiveness. wholeness of the biggest problems was the Lunar New division Holiday. It took place when governance of third estate didnt take into direct some particularities of Chinese bulk consumption habits and cultural traditions. This licking led to umpteen complaints, ticket returns and, importantly, to lost customers. As a result of this fiasco one customer stated, I wint gain again, even if Im nonrecreatio nal to. (P. 661, Zeithaml, Bitner, Gremler). Analyzing this case, I shadow say, that the main difficulty was cursory interrogation of Chinese people culture and habits. Disneyland management didnt hear at the abstrusity of Chinese people needs. It just well-tried to match some obvious traditions and didnt think further.

The examples of mistake Chinese habits are following: lack of Hong Kong-themed attractions, small park size and hanker queues as a result. Workers also complained they were overworked and underpaid. One of my recommendations would be to prolong the park since this is one of the biggest complaints heard from visitors of Hong Kong Disney. Hong Kong Disney stac! k also pee-pee a cleanse relationship with depart agencies. Travel agencies are a valuable resource and if the relationships are cultivated flop this could prove to be very paying(a) for HKD. HKD could offer better commission and incentives for ticket sales and perhaps be more lenient with booking deadlines. Im drawn to the culmination that the strategic assets...If you want to get a full essay, state it on our website: BestEssayCheap.com

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